IT Solutions for SMEs

Small and Medium Enterprises represent the core of innovation and productivity for most countries. They catalyze the economy thanks to the efforts of thousand of entrepreneur who have the ability to adapt to an economy that it’s constantly re-shaping.

Even if SMEs have their own ecosystem, they some time lack of tools that could greatly improve their efficiency, productivity and quality of service.

This is why IT Synergy focused on a solutions repertoire that has the ability to empower small and midsized businesses with the best IT tools to improve their business .

Customer Relation Management system – CRM - and Enterprise Resource Planning – ERP – are the most important tools to achieve superior performance for any company, however, the level of expertise often required by an SME to be able to implement and use effectively an ERP/CRM IT solution is quite high. IT Synergy has the right set of applications and the expertise that will allow your business to bootstrap its implementation and integrate all business processes, ensuring data consistency across all departments.

Customer Relationship Management

We partner with the market leading commercial open source company in this field: SugarCRM. We took the lead in the region providing Arabic localization for the SugarCRM Enterprise edition, customization and by developing add on components that improve the integration of the CRM with specific business activities.

The SugarCRM suite stands out for its feature-rich set of business processes that enhance your marketing effectiveness, drive sales performance, improve customer satisfaction and provide executive insight into business performance. Adaptation of the system to your company operation is assured by its administration and collaboration capabilities and by our ability to customize the solution for your needs.

By using our CRM Solution, your company will benefit from a wealth of shared information, that will improve sales performance and allow sales representative to track and share opportunities, manage them properly and upsell into existing accounts, coordinate activities across teams, monitor pipeline stages and collaborate through groupware applications.

The integration of this technology into your company allows your team to close deals faster by sharing consistent sales information, tracking deal progress, and recording deal-related interactions. You can also customize the Sugar Suite to better fit in your specific opportunity management process, including sales methodologies, account details, and opportunity handling.

We understand that marketing is one of the most important areas of the company. Our CRM Suite closes the loop between marketing activities and deal signings, manage leads from multiple marketing campaigns, build and track marketing campaigns, manage multiple email marketing offers, and ensure marketing and sales reps have the updated information necessary to close the deal. With Sugar, companies are more confident about how their marketing dollars are spent and how campaign activities drive the top-line.

Every empowered employee that interacts with the CRM system gets a complete picture of the inside business (especially all those in direct contact with customers) having access to the complete set of historical and planned activities of the business that involve a specific customer. This is clearly very useful to improve the level communications with the client avoiding any possible problem due to lack of communication from your business team. Everyone in the business can record the details of its interaction with a client, helping all their co-workers understand the current state of any issues, sales opportunities, and so on.

Enterprise Resource Planning

Our ERP Suite is a double entry accounting/ERP system. Accounting data is stored in a SQL database server and for accessing the system any text or GUI browser can be used. The entire system is linked through a chart of accounts. Each item in inventory is linked to income, expense, inventory and tax accounts. When items are sold and purchased, the accounts are automatically updated.

Our focus in the subject of Enterprise Resource Planning is oriented to med-size companies, providing them with a feature-rich system, with different options that can help them build manufactured goods from parts, services, labor units and assemblies. When the assembly is sold all the accounts linked to the individual parts, services, labor units and assemblies are updated and stock levels adjusted accordingly.

Invoices, Packing Lists, Income Statement, Balance Sheet, Sales, Work and Purchase Orders, Statements, Receipts and Checks are generated from templates and can be changed to suit the company needs. Templates can produce postscript and PDF documents. Documents can be sent to a printer, file or fax, emailed or displayed on screen. Data can be exported any time into Excel spreadsheet or any other easy to manipulate format.

The translation mechanism for items and foreign language templates can be set for each customer/vendor so it is possible to generate invoices in a foreign language without knowledge of a foreign language. This translation facility can also be used to generate different forms for a group of customers/vendors.

Content Management System

Whether you plane to scale up to a fully fledged e-business or you just want to increase the leverage of your company by having a professional web presence, a Content Management Systems – CMS - is the ideal solution in terms of flexibility and easiness to handle data and information that is constantly changing and that any non technical person inside your company can easily update and modify. All this without loosing the level of design and functionality that will project the the highest level of company image.

Our CMS solutions are always designed to fit with these needs, enhancing the use of the technology to match the message that your company would like to transmit to visitors, customers and partners.

With our CMS customizations, we provide you with all needed tools to gain complete control of your website, from theme design to features and functionality improvements through the creation and modification of personalized modules. Our development is principally based on two of the most powerful open source, highly customizable content management systems: Drupal and Joomla. Our expertise in matching functional requirements and theme design with customer needs in a short amount of time is one of our greatest assets which translates later in a very strong presence of your company in the Internet marketing arena.